The Eyeconomy Club is a concept store and editorial platform that seeks to retail and promote the best independent eyewear brands and accessories we can find from around the globe. Our proposition is dedicated to supporting brands with a spirit and character we can relate to and who also subscribe to the sub-cultures, movements and pursuits that we engage in. We are committed to independent thought and vision, and we bring these brands, and also pioneers of artistic culture to life, in the magazine section of our platform, The Eyeconomist. Here we celebrate craft and artistic endeavour across music, art, fashion, performance and business, acclaiming those brands and individuals whose vision and achievements, whether they be current icons or stars of the future, strike a chord with our direction. Famous or unknown matters not, mirroring our brand mix in our our carefully curated shop. The products and their designs are chosen to excite you, not the power and misleading reputation of “brand”.

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The Eyeconomy Club concept comes together to achieve one sole purpose – “celebrating independent vision”.

You’re paying for the product – not the brand…

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Small brands rely on the quality and creativity
of their product…

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Your purchase supports independent labels
instead of publicly traded companies…

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Independent labels have zero licensing costs or brand mark-ups because they’re lesser known and don’t inflate their bottom lines to cater to shareholders.

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Instead, in order to be competitive, independent labels have to rely on the quality of their frames and uniqueness of designs to drive sales. They are able to handpick materials, manufacturers, and every detail that goes into the production of the final product. Their products are genuine. They’re designed by real people who work at the label.

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The creativity of the designs and thoughtful use of materials to create a standalone brand boosts independent labels to a level of product quality and authenticity unreachable by corporations bent on maximizing shareholder profits.