Since Sheriff & Cherry sunglasses were launched in 2010 by designer Mauro Massarotto, the cult sunglasses brand started to attract attention and a growing fan base (including Rihanna, Beyonce, Keira Knightly, Frank Ocean, Seth Troxler, Chanel Iman, The Klaxons and Grimes amongst others) with their authentic classic frames with a quirky twist, bold statement designs with stylish and unusual colour ways.

Boat life, sporty vintage and party culture are always present and reflected in the brand design and lifestyle approach. The unique collection is entirely handmade in Italy.

The brand DNA loves the sporty, heritage starting point especially the magical energy of old factories and old impeccable craftsmanship tricks but the approach is always forward.

“We are more interested in innovation than history”
– Mauro Massarotto, founder and designer