Lovebullets is a British conceptual fashion brand founded at Glastonbury Festival, with an ethos of transforming items of destruction into works of art, jewellery and fashion accessories to express an ideology of love overriding negative thought.
The concept originated from a fantasy story written by designer Martin Jegede, telling the tale of mystical love angels with power to transform items of destruction into beautiful works of art. This story was brought to life at Glastonbury Festival in 2008 by Martin and Eve, who rode to the festival in a decommissioned army tank called the ‘Love Tank’ transformed into a DJ booth to celebrate their anniversary and Lovebullets!
The ‘Love Tank’, played host to fun filled hedonistic parties in the infamous night time area, Shangri-la and the original Love Bullet pendants were spotted by the fashion press on festival trendsetting influencers such as Lily Allen, Pixie Geldof and Kelly Osborne, the brand received incredible media exposure. Lovebullets has grown organically and continues to have an extensive list of followers, gaining huge admiration from musical artists who support the message and free spirited attitude of the brand.
The original line of Love Bullet pendants has since grown, using the rawness of manipulated brass bullet shells blended with crystals and slick casted sterling silver and gold pieces all designed, handcrafted and made in the UK by a team of artisans. Lovebullets flies the flag for high quality British made goods. The commercial aesthetic of the designs makes Lovebullets extremely desirable yet the brand remains current and cutting edge.
‘The aim during the design process is to soften the hardness of war artillery and enthuse these objects with a new life and usage, changing perceptions and working with their shapes uncovering subtle beauty in the most unlikely places.’
Lovebullets anniversary events at Glastonbury Festival have continued to grow, pushing the creative boundaries through innovations. The walls for their most recent installation at LBHQ nightclub were fabricated from 1 million shot gun cartridges. A true labour of love and homage to Andrew Kerr, who part funded the 1st ever Glastonbury Festival by selling his grandfather’s ’12’ Bore shotguns! Over the years Lovebullets at Glastonbury Festival has played host to exclusive intimate parties, staging the world’s finest quality music acts and independent record labels. This is a unique experience and a celebration of Lovebullets heritage within musical culture. It is an opportunity to showcase new artistic innovations and communicate it’s message of love and unity.