PARED EYEWEAR is the creation of founder and creative director Samantha Stevenson and her partner Edward Baker. In 2011, Samantha’s design skills, coupled with Edward’s strong background in both fashion and retail industries, led the duo to set about creating a challenger brand in the global eyewear market while based in Sydney, Australia.
Samantha’s creative philosophy focuses on wearability while pushing the boundaries of conventional design and still staying true to eyewear fundamentals of high quality materials, smooth shapes and lasting comfort.
Pared launched with five unique styles in the summer of 2012. Since then, the brand has released a further five collections, with each range taking inspiration from places and eras evocative of sunny days and endless summers.
Pared collections and collaborations are eagerly anticipated, with the brand gaining a strong customer and influencer following across the globe. Samantha’s unique use of colour combinations and distinctive cutaway detailing, as well as her unusual material and surface treatments, ensure a point of difference among other eyewear brands.
Pared has been seen on a number of celebrities including Beyonce, Miley Cyrus, Katy Perry, Brad Pitt and Michael Fassbender as well as fashion bloggers Margaret Zhang, Rocky Barnes and Susie Bubble. Both Pared as a brand and Samantha as a leading Australian designer have also been featured in editorials for Australian and international magazines such as Elle, Oyster, RUSSH and Interview.